Fresh State proudly supports the A better choice initiative and have joined forces with a team in Victoria to promote the A better choice program.

By supporting local Australian fruit and veg shops, you are making ‘A Better Choice’, not only for your family but for the economy and the fresh produce industry. When you buy local, you are guaranteed a better choice of available products, a better choice for freshness, and the knowledge and service that comes from local business owners who are part of the supply chain from growers, to wholesalers, to retailers.

A joint initiative by industry group Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program supports more than 500 retailers across Australia who supply more than half of the fresh produce sold each year.