A better choice!

Fresh State proudly supports A better choice!, the first national Australian initiative designed to educate consumers about the quality, freshness, and service available at their local independent fruit and vegetable shop.

The initiative supports more than 800 independent fruit and veg retailers across Australia, who together supply over half of the fresh produce sold nationally.

By shopping at your local fruit and veg shop you are making ‘A better choice!’

• ‘A better choice!’ of available products
• ‘A better choice!’ for freshness
• ‘A better choice!’ for knowledge and service
• ‘A better choice!’ to support your local community
• ‘A better choice!’ for you and your family

Taste the freshness, quality and range of local produce by shopping at your local fruit and veg store. Together we can keep the Aussie fruit and veg industry thriving for generations to come.

A joint initiative by industry bodies Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), working together to promote the value of buying local and to bring customers back to independent greengrocers.